Nena and Pasadena
Established in 2009 when the AFL’s biggest star Lance “Buddy” Franklin joined forces with one of Australia’s leading menswear labels to create Nena and Pasadena. Making its mark initially with its innovative graphic prints and daring and at times controversial designs, Nena and Pasadena has developed into one of Australia’s most notorious street wear labels.
2013 saw the brand ‘Take Flight’ with the development and introduction of the Nena and Pasadena Flight Pant. Featuring a signature slim line fit and Flight Pockets combined with an overall sleek aesthetic, this elastic ankle jogger has become a must-have pant. Being awarded Europe’s Number 1 pant in 2014 has cemented the brand as a global force.
With support from its brand ambassadors and extensive media coverage, Nena and Pasadena still maintains its Australian roots. Whilst also expanding into the global market, as it is now distributed throughout Australia, USA, South Africa and Europe.
Building on what they know, Nena and Pasadena is driven to enhance the core products of today, with a strong focus on delivering the future.