In 2005, Dutch designer Pauline Brakenhoff planted a seed in the fashion industry and became the pulse behind the name. At this time, the designer sensed a missing link within the fashion industry, and this inspired her to introduce a brand that combined commerciality with creativity in a unique way.
While she was personally missing this combination in her work at that time, it felt incredibly natural to take the first step, so she followed her instincts and brought her ideas to life.
Within its first year, the brand Aaiko had flourished into an internationally recognized label. At this time, it has over 180 retailers worldwide ad 200 retailers within the Netherlands. Over 12 additional counties currently uphold the innovative design of Aaiko.
In addition to its loyal Dutch clientele at de Bijenkorf, Barneys in New York has recently jouned forces with Aaiko, as well as Isetan in Japan, a collaboration that created a sufusion between local and global design and was very well received. While the inner nature of Aaiko is derived from its current design and modesty, Japan wholeheartedly embraced the brand.
Aaiko hopes to furher expand to new countries while the biggest step has already been succesfully taken.
Aaiko’s designs are innovative and accessible. They suit for both: on the catwalk and in the streetscape. The trips around the whole world made by the designer inspires the collection. That in combination with her multicultural views determines Aaiko’s DNA. It ensures the brand’s great adaptability and why Aaiko feels really at home in several markets.